JOHNSON’S BABY
Introducing Johnson’s Man Shampoo, refreshingly simple.
Challenge: While Johnson’s Baby shampoo offers a gentle formula, it fails to connect with men seeking for simple, calming solutions. How can a new brand “Johnson’s Men” attract such audience?
Insight: For men, hair care can feel like a puzzle: too many steps, too many choices. But not everything has to be complicated, the best solutions are the ones you don’t have to think about.
Idea: Johnson’s Man: Refreshingly Simple. In a world of overcomplication, it’s the shampoo that brings hair care back to basics. No hussle. No fuss. A gentle formula that just… works.
“Shower Thoughts” Ads
Tapping into the relatable experience of shower thoughts — those moments when the mind gets lost in everyday reflections — these videos highlight that while life may be complex, Johnson’s Man is here to make hair care refreshingly simple.
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OOH Campaign
Social Media Activation
#KeepItSimple Podcast with The Basement Yard
In a world that loves to overcomplicate everything, Keep It Simple reminds that the best choice is often what simply works. Like Johnson’s Man.
Hosts Joe Santagato and Frank Alvarez start each episode by sharing their rants about ridiculously complicated scenarios… from deciphering IKEA instructions to figuring out a coffee machine with more buttons than a spaceship.
Listeners can share their own stories about everyday complexities. Joe and Frank bring these tales to life with their signature comedic flair, turning submissions into laugh-out-loud moments.
