Hi there!
I’m a copywriter and cultural expert.
Former strategist with 4 years of experience in brand communication, collaborating with global brands like Volkswagen, Škoda, and Ray-Ban. A master of saying "yes, and..." to absurd ideas and bold leaps.
Starting as a business graduate, I soon realized this path lacked the depth I desired. My search for new stories led me to Interbrand in Germany, where I matured as a strategist delivering impactful projects, from positioning to naming.
Yet, my talent lies elsewhere.
I give ideas the words they deserve.
That’s why I packed my bags for Stockholm to dive into copywriting at Berghs School of Communication.
WORK EXPERIENCE
2021-2024: Strategist, Interbrand
2020-2021: Ray-Ban Brand Comms, Luxottica
EDUCATION
2024: Copywriting Berghs School of Comms
2015-2020: BSc+MSc in Management Bocconi University
Personal sources of pride
At the last office party, I secured the 'Ray of Sunshine' award.
Born in the US, raised in Italy.
From Seoul to Luxembourg, I lived in 6 countries on 3 continents.
I am half a cm taller than my older sister.
Not FAQs
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Essentially, I often contemplate the universe's mysteries and believe that the happiness of humanity is my mission.
I cannot escape the urge to reflect on human social constructs and ensure that every glass is placed on a coaster.
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Sarcasm might not be ideal, but it does bring a certain edge to the mix.
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I don’t eat pasta, I don't drink coffee. Turns out, the North is a great fit for me, as my affinity for bread and hiking aligns well with local customs.
In my free time
you may find me…
Running through a field or
breathing in downward facing dog.
It’s like therapy, but it's free.
Orchestrating chaos on the
improv stage, crafting ideas and
the unexpected in real-time.
Enjoying the absurdity of pleasure and pain with spicy food. My toxic trait? Thinking I'd crush it on Hot Ones.