LOUIS VUITTON
Journeys of Loyalty: LV Passport
Challenge: Louis Vuitton aims to enhance brand loyalty, especially with Asian customers.
Insight: Luxury shopping isn’t just about products; shoppers return when their experience feels irreplaceable and cannot be found anywhere else. Location-specific = Unique.
Idea: With LV Passport, every destination becomes a one-of-a-kind experience. By collecting rare pins from stores around the world, each visit contributes to a curated collection that reflects your unique journey.
LV Passport is the ultimate experience for international travellers.
Via AR and gamification, the initiative allows clients to explore cities, collect signature pins that are only available for a specific location or event (e.g., Couture Paris Pin, Milan Fashion Week Pin, Celestial New Year Pin,...).
It’s a token of belonging, an enabler to write their own journey.