SUICIDE ZERO
To the world, they seemed fine.
Challenge: Every year, more than 1200 people die by suicide in Sweden. Suicide Zero wants to encourage those struggling with mental health to seek help before it's too late.
Insight: Appearances can be deceiving. Even those who appear fine, going through their daily routines, may be suffering in silence.
Idea: Urging individuals in pain to seek help even when life appears "normal".